Why is a hyper-focused Agency the best way to go?

A hyper-focused agency is a marketing agency that specializes in a certain interest or category. The agency has decided to familiarize themselves with a particular industry and all the proper methods to approach marketing on social media for the most success.

At Her Agency, we focus on Women’s Retail including beauty, clothing, fitness, accessories, jewelry, shoes, perfumes, and anything sold online primarily to women. At this time, we only work with E-commerce stores and not physical locations. We only market on Social Media across multiple platforms with a small crossover with Google or other similar search engines.

Social Media Marketing is very important for your brand because of how many people use social media on the daily. Also, you can have a virtual area to show off your product collections in different ways. With the proper methods, you can get your brand in front of your ideal target audience and demographic that is most likely to spend. Constant fresh and unique content will make you more popular and keep your customers interested and returning.

Many businesses think they are advertising properly on social media but have barely scratched the surface. Most generic tips and tricks are not as effective because of how fast the e-commerce world is growing which is why a Marketing Specialist is the easiest and most cost-effective way to go. It’s our job to think outside the box and stay ahead of competitors.

Most of our client’s target audience is young women between the ages of 20-55. Understanding the psychology of what gets these women to spend and keep spending is vital. Usually, they want community, something fresh, a safe space and to feel young so that’s what we provide. Using visual appeal, crisp content, persuasive wording, and other beauty we captivate future customers.

The combination of understanding marketing, trends, advertising, social media, and women’s psychology can be extremely profitable. Our specialists have studied these areas for years and are extremely knowledgeable. We know how your target audience wants to feel, who they are, where they are, and how to attract them to get them to constantly spend with your brand.

In 2024 the revenue for fashion e-commerce in the U.S. is expected to be over $145 billion which accounts for 20% of all online retail sales in America. The U.S. generates the highest revenue for women’s apparel globally. These are impressive stats and great news for us both.

E-commerce business success and social media marketing go hand in hand. This is very important to understand. The global social commerce market will be valued at $2.4 trillion now and will reach $8 trillion by 2030. It’s also expected to grow at an annual rate of 32% from 2023 to 2030. US social buyers make up 32% of online consumers which is 90.2 million people. This is very exciting and our agency looks forward to this acceleration.

What makes Her Agency special? We have studied in-depth Marketing and Women’s Retail and the spending habits it attracts. We know what triggers the average woman to want to enter her card information and how she feels when she receives that package. Because of our small, intimate team, we can solely dedicate ourselves to our client’s projects assuring they come out on top.

We are constantly studying new trends and your competition to know what to do next and how to do it. However, we don’t copy your competitors, we do it better. Because we are hyper-focused we can promise effective, quick, and scalable results. To ensure constant good quality we don’t take many clients. We also only accept clients we believe have true potential. Because of this, our books fill up fast. Whether you are ready to book now or have questions/concerns please reach out to us.

Please take advantage of our free consultation and site analysis which is valued at $300. We look forward to hearing from you and would love to possibly work together. Let’s take advantage of this fruitful industry and reach our full potential.